"For example, if I see a Bentley... it´s a very expensive car, but it looks really normal; the styling is very normal... but also expressive. If I think of it in terms of the environment, the car is contributing to the problem. We don´t need cars— we need more public transportation. Why does everyone need see more expensive things?"
Naoto Fukasawa was born in Yamanashi prefecture, Japan, in 1956. He graduated from Tama Art University in 1980. Until 1988, Fukasawa worked as a designer at Seiko-Epson. In 1989, he left Japan for the United States. In San Francisco he joined ‘ID two’, the predecessor to ‘IDEO’, and after eight years Fukasawa returned home. In 1996, he helped set up ‘IDEO’ in Japan. In January 2003 he established Naoto Fukasawa design in Tokyo and joined the advisory board of Muji. In December 2003 he set up a new product brand ’±0’. Naoto Fukasawa is a lecturer at Musashino Art University and at Tama Art University. Naoto Fukasawa´s designs have won more than 50 design awards in Europe and America.