The theme of the MUJI AWARD 04 was “Long Lasting Design for Living”. The jury included Naoto Fukasawa, Kenya Hara, Chang Yung Ho, Wang Shu, Liu Zhizhi, Alan Chan, Ray Chen, Jasper Morrison, Hartmut Esslinger and Wenhsin Wang. Naoto Fukasawa (MUJI Advisor, Product Designer): The judges were split on which idea should be selected for the gold award, "Storage book" or "Pebble chalk." The two divided groups energetically discussed for a long time but never came to a conclusion. While both understood each other´s opinion, each side tried to convince the other. The group for "Storage book"argued that everyone has the problem as where to store small items and liked the idea that they can be stored in a book-shaped box which can be placed upright in the bookshelf. Meanwhile, the group for "Stone chalk" argued for a playful stationery solution, a chalk shaped like a stone, derived from the behavior of drawing and writing on the road using a stone. We couldn´t decide which is more MUJI-like, resulting in the ruling that the gold award goes to both. It was a heated discussion but a peaceful one. There is no difference between both works in the sense that they turn a little happiness found in our lives into a shape. In that sense, all the judges felt happy with the final judgment.