“Modern man has become a cog in a very complex society. We live in a society that praises individuality on the one hand and conformity on the other. A society with 6 billion people is a society standardized to meet the needs of each individual: work, leisure, transportation… In this standardized society, man himself becomes standardized, anonymous. Man is an elementary particle in the global mass.”

Jean-Yves Lemoigne is a french photographer living between New-York and Paris. He works with Amusement, Le Monde2, Technikart Mademoiselle, WAD, DDB, BBH, EuroRSCG, Saatchi&Saatchi, BBDO, TBWA and Wieden & Kennedy and has been awarded at CannesLions, Epica, Euorbest, Clio, and New-York Festival.