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Images on the Internet are changing our lives. While images were once only reserved for a certain few, we now live in a time where we are drowning in floods of images that we are exposed to each day. No matter if these images are taken with our iPhone, analogue-, digital- or webcam, nearly all of them end up on the web.

Bundles of different technological advancements revolving around digital media and image making have taken over and are transforming our daily lives. All social spheres are infiltrated. There are no borders for the mass communication and the making and sharing of images in the 21st century. They come disguised as digital cameras, laptops, smartphones and iPads and follow us everywhere. No matter if at home, at work, in cafes or on vacation, they are with us all the time. And they are affecting all generations.

The way we look at images, the time and attention we spend on images, the way we value them has changed. Digital media is creating new ways of perceiving images to the extent that it changes our perception of space and time.

Max Siedentopf is a multidisciplinary creative currently working in an old church and playing the rest of the time. Max grew up in Windhoek, Namibia and continued to live and work in Berlin and Los Angeles. He currently resides in Amsterdam.
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Coffee maker
Visualization of the process of coffee making. The aim was not to use words.
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Geigy, Swiss and European Graphic Design
Selection of outstanding graphic design from Europe
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