The Jugs’s design process contains a number of phases; each one of the phases was executed by a different person. The people who were involved in the process were asked for a simple action without knowing the following phases, or the purpose of their actions:
*Draw 3 shapes
*Resize the shapes into small, medium and big shapes
*Make 3 volumes out of the 3 shapes
*Attach the medium volume to the big volume. Place the small volume in front of the medium volume

Itay Ohaly graduated from the Contextual Design Master program of the Design Academy Eindhoven (NL) in 2011 and from the Industrial design department of HIT (IL) in 2007. Currently, he is a lecturer at HIT (BA) and Bezalel Academy for Art and Design (MA).