Duncan Loughrey: I’ve been creating images for the advertising industry since my early 20s having set up business after leaving college. In that time, I’ve shot a wide range of subjects for a wide range of clients. Nowadays I concentrate mostly on food and still life, but still turn my hand to other areas that take my interest, whether it’s people, architecture or landscape. The hairline has receded over the years, but the client list continues to grow, with small start-ups to big multinationals being added annually. My style is simple, graphic and uncomplicated. Most of what I capture is taken on my Linhof M679cs with Phase One digital back – image quality is second to none. I’m a dab hand at retouching too so any postproduction work is done in-house allowing me complete control over what I do. Home is a beautiful old mill in the Herefordshire countryside. Work is anywhere it takes me – mostly in and around London. When I’m not tinkering with my f-stops, I’m usually out on my bike panting up the hills that have now become familiar cycling territory.