Peter Grundy and Tilly Northedge met at the Royal College of Art in the late 70s where they became interested in a visual communication that explained rather than sold things. In 1980 they started a studio to do information design in a new and creative way which they called Grundy & Northedge. Peter Grundy and Tilly Northedge worked together for twenty-five years.
In 2006 Peter Grundy started Grundini, taking the Grundy & Northedge experience into new territory. A year later his book Grundini set out the terms, a series of five themes explored with uncompromised individuality thus defining the new era, venturing beyond information and into brand and advertising. Anywhere in fact where the complex and perplex needed explaining by simple, elegant, visual messages and ideas.