“For a brief period of time the American electric-sign industry looked beyond its most immediate market and collaborated with store designers and architects in creating a style which became known as ´stream-line.´ Later it became known as ´American Déco.´ Whatever it was called or will be called in the future, it represents in terms of neon a thrust away from isolated signage toward an area of architectural ornamentation in which signage is but one element in an overall plan." - Rudi Stern, from the book 《American Streamline: A Handbook Of Neon Advertising Design》 by Philip Di Lemme.